Sarah Osmer, VP, Retail Go To Market & Merchandising, T-Mobile
As T-Mobile’s VP of Retail Go To Market & Merchandising, Sarah Osmer is responsible for retail products, offers, and program launches, accessories, merchandising, store design, flagship stores, and branded gear. Her team is tasked with leading game-changing retail experiences for customers and the frontline, while driving growth and transformational improvements.
Prior to joining T-Mobile, from 2001-11, Sarah served in a variety of leadership positions at Starbucks Coffee Company. While at Starbucks, she led the health & wellness food and beverage strategy, launching smoothies and oatmeal, as well as countless new beverages such as Banana Coconut Frappuccino and Chantico. Prior to Starbucks, Sarah held category management positions at Wild Planet Toys, and launched a popular line of Girls Activities toys. Sarah is a Ducks fan having received her BA in History/Latin American Studies from the University of Oregon, followed by a MSBA at San Francisco State University.