It is time for telecoms to think more like retailers.
For 15 years, One Door has been working with telecom clients like O2, Vodafone, and COX Communications to create amazing, immersive brand experiences in store. This eBook outlines four opportunities to help other telecoms to do the same.
Those opportunities include:
- taking a more prescriptive approach to merchandising
- highly-granular localization
- creating a sense of "new" each time a customer visits
- reducing employee time spent on reset activities
Many telecoms have never thought of themselves as retailers, placing greater value on their networks versus their supply chain. It is time for that to change.