NRF DAY 2   12:30 PM MONDAY, JANUARY 14, 2019  |  STAGE 5, EXPO HALL, LEVEL 3 

How Best Buy is using mobile technology to reinvent their merchandising process

For large retailers, store associates play a critical role in many processes, yet most merchandising software was never designed with the associate in mind. In this session Aaron Pyles, Sr. Director of Retail Operations at Best Buy, describes how embracing technology and asking the simple question “what would make your job easier?” has helped Best Buy improve the associate merchandising experience, and enabled a positive shopping experience for the customer

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Aaron Pyles, Sr. Director, Retail Operations, Best Buy

Aaron Pyles believes that when employees are happy, customers are too. As a 20+ year veteran at Best Buy he has supported field teams both inside and outside the U.S., and currently leads the team responsible for planning, supporting and auditing all in-house merchandising sets. Over the last 5 years he has focused on streamlining processes and introducing time saving technology that enables employees to do what that they do best, bring what’s possible to life.

Tom Erskine, CMO and SVP/Product, One Door

Tom Erskine is Chief Marketing Officer and SVP of Product at One Door, responsible for the company’s go-to-market strategy and execution. One Door’s Merchandising Cloud is the leading cloud-based visual merchandising application, enabling retailers to take a more collaborative and store-focused approach to executing merchandising. He also serves on the Board of Directors of Connected2Fiber, a leader in network mapping. He lives in Marblehead, MA.

© One Door, Inc.
One Door is the leading provider of cloud-based merchandising execution software, optimizing merchandising at each store for the world’s leading retailers. One Door is privately held, based in Boston, MA, and led by an experienced team of retail and technology visionaries.